OrbThe Viewership Lab

The Insight

There’s so much to read in the realm of TV trends today!

That’s why we made The Insight, our mini-publication where we reduce new research and discoveries down to one simple takeaway.

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Antenna July 28

State of Subscriptions Report: Adds and Ads

The Insight: 32% of all new streaming subs are choosing a cheaper ad-supported option.

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Roku July 11

Roku Partners with Shopify

The Insight: Roku's stock went up 11% on the news.

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Nielsen June 20

Streaming Usage Rebounds in May

The Insight: 54% of viewing still occurs via broadcast or cable.

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